How Dragon Argent’s Finance Controller Elevated Rosebank Landscaping’s Profitability and Financial Oversight
About Rosebank Landscaping
Primary Industry: High-End Landscapes
Rosebank Landscaping is a premier landscaping company specialising in the design, construction, and maintenance of luxurious, high-end gardens tailored for discerning clients. Their expertise extends across three core departments, each focusing on a unique stage in the landscaping process:
Design: A team of skilled architects crafts custom garden designs that align with clients’ aesthetic preferences and functional needs.
Construction: The construction department brings these designs to life, handling all aspects of building and landscaping.
Aftercare: This department ensures long-term beauty and functionality by providing ongoing garden maintenance and seasonal care.
Currently, Rosebank Landscaping generates approximately £10 million in annual revenue through these combined services.
Despite their expertise in luxury landscaping and strong revenue growth, Rosebank Landscaping faced a significant challenge in managing the financial aspects of their growing business. Previously, they had limited oversight on the profitability of individual projects, making it difficult to determine which areas of their operations were performing well and which needed improvement.
This lack of financial insight resulted in inefficiencies in project pricing, staffing decisions, and overall profitability. Rosebank Landscaping needed a more structured and strategic approach to monitor the financial performance of each of their departments—design, construction, and aftercare—along with detailed tracking of the profitability of each individual project.
To address these challenges, Rosebank Landscaping partnered with Dragon Argent’s financial controller Harry Hasler to completely overhaul their finance function. Initially, they engaged with Dragon Argent for statutory accounts and corporation tax returns, but over time, the relationship evolved into a fully outsourced finance function, which included:
Outsourced Financial Controller and Director: Two senior financial professionals were integrated into the Rosebank team to provide ongoing, strategic financial support.
Monthly Reporting: On a monthly basis, detailed reports are generated for each department and project, providing Rosebank with clear insights into project profitability. This reporting covers 50-100 projects each month and includes granular data on gross profit margins for each department (design, construction, and aftercare).
Profitability Insights: The new system allows Rosebank to easily assess the profitability of individual projects, enabling them to make more informed decisions on pricing, staffing, and resource allocation.
The solution provided Rosebank Landscaping with the financial oversight they needed to drive efficiencies, improve margins, and make data-driven business decisions.
The impact of this enhanced financial management has been significant for Rosebank Landscaping:
Increased Financial Oversight: The new reporting system provides clear visibility into the financial performance of each department and project. This has empowered the business to track trends, identify profit-generating areas, and pinpoint inefficiencies.
Improved Decision-Making: With monthly insights into project performance and department contributions, Rosebank is now able to make better-informed decisions on job pricing, staffing levels, and future investment strategies.
Optimised Project Profitability: By closely monitoring the profitability of each project, Rosebank can quickly identify underperforming projects and adjust their approach accordingly, ensuring that their luxury gardens are as profitable as possible.
Rosebank Landscaping has experienced several key improvements as a result of the solution:
Better Project Profitability: Rosebank now has a clear understanding of which projects are profitable and which are not. This allows them to adjust their operations, pricing strategies, and resource allocation to maximise profit margins.
Strategic Financial Planning: With a more accurate understanding of financial trends, Rosebank is able to plan more effectively for the future, making data-driven decisions that support growth and sustainability.
Increased Efficiency: The monthly reporting system has allowed Rosebank to streamline operations across its departments, reduce waste, and optimise staff utilisation.
HOW CAN WE HELP YOU?
In conclusion, our involvement with Rosebank Landscaping was focused on statutory accounts and corporation tax returns. Over time, our role evolved significantly as Rosebank sought deeper insights into their finances. Today, we provide an outsourced finance function with a dedicated team that includes both a Financial Controller and a Finance Director. Our monthly financial reports break down departmental and project-based profitability, providing Rosebank with strategic insights they previously lacked. This transition has enabled them to understand financial trends and make more informed business decisions. As a result, they are better equipped to continue expanding their operations while maintaining the high standards of excellence their luxury clients expect.
Ready to elevate your business with expert financial insights? Discover how Dragon Argent’s outsourced finance controller services can provide the same transformative financial support tailored to your business needs!